Signs are usually one of the first things that come to mind when people think about a company. And if your company sign fails to make an impression, your company can be easily lost in a sea of competition.
Taking a stroll down a Melbourne street or driving through a shopping center at night, those illuminated, glowing signs stand out. But have you ever taken the time to consider how backlit letter signs actually work? Or if they are right for your business?
If you’re curious, you’re in the right place because here in this blog, I’ll walk you through the science, engineering, and design of these signs. No technical jargon here—just easy-to-understand stuff to enable you to make an educated decision for your business.
We will delve into how they work, their benefits, and things you should know before buying custom 3D signs for your front door.
Important Takeaways
- Backlit letter signs utilise LEDs to create a halo effect, creating 24/7 visibility.
- They are economical, long-lasting, and adaptable to suit any brand tone.
- Such signs are ideal for companies that want to be noticed where they have high traffic.
- Having a professional ensures better design, making, and mounting.
The Problem: Why Most Signs Don’t Shine
Picture this: You’ve invested in a sign for your business, but it’s blending into the scenery, barely visible at night, and offering none of the wow factor your brand deserves.
This is a common problem for businesses that rely on traditional signage. If your sign doesn’t attract attention, your potential customers might just walk (or drive) right past your shop without a second thought.
That’s when backlit illuminated letter signs come into play. They are the Beyonce of the sign world—sensational, bold, and impossible to ignore. Whether you have seen 3D signs in Melbourne on businesses or in photos online, you have probably noticed how much they stand out.
But how do these signs achieve that mesmerising glow? Let’s discuss that…
The Basics: How Do Backlit Illuminated Letter Signs Work?
Essentially, backlit illuminated letter signs (alternatively known as halo-lit letters) use light to create an opulent visual effect. Here’s a step-by-step breakdown:
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Structure
The letters of these signs are usually built from high-impact materials such as aluminium, stainless steel, or acrylic. They are not flat, but they have depth, thereby achieving a 3D lettering signage effect.
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Lighting System
The magic takes place with an LED (light-emitting diode) system concealed behind the letters. The LEDs emit light when turned on, creating a halo or backlighting effect around each letter. The glow makes the letters appear to stand out from their background.
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Power Source
The LEDs are electric. Contractors typically wire them to a nearby electrical junction box. The energy-efficient LEDs, however, do not consume much power.
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Customisation
The material and design can be tailored to fit your company’s image. You may, for example, utilise 3D metal signs for an industrial, bold look or 3D acrylic letters signage for a sleek, contemporary look.
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Weatherproofing
Since most of the signs are going outdoors, they have been designed to withstand the elements. Your outdoor 3D signs won’t lose their shine, no matter if it rains, blows, or even Melbourne’s infamous weather.
Benefits of Backlit Lighted Letter Signs
Now that you know how they work, let’s talk about why they’re a must-have for businesses.
1. 24/7 Visibility
If your business is operating during nighttime hours or evenings, you need signage that’s visible at night. Backlit signs shine like a beacon, and your business will be noticed regardless of the time.
According to a study by the International Sign Association, illuminated signs can increase nighttime foot traffic by up to 60%. That’s a big win!
2. Professional & Polished Appearance
Let’s admit it: a business with well-lit, professional signage often creates a stronger first impression. Backlit signs look sleek and premium that instantly make your brand more prominent.
3. Energy Efficiency
Most of these signs utilise LED lights, which use much less energy than the old neon lights. Moreover, LEDs have a longer lifespan, hence fewer maintenance problems for you.
4. Brandable to Your Taste
No matter if your taste is sleek and streamlined or bold and classic, 3D lighted signs provide endless possibilities for design. Play around with fonts, size, colours, and materials to create something distinctly “you.”
5. Bump in Curb Appeal
A friendly, professionally designed sign can make your storefront irresistibly appealing. In a competitive market, that eye candy is priceless.
Is It the Right Choice for You?
Making the decision to invest in backlit signs is a significant one. So, how do you know if it’s the right decision for your business? Here are some points to consider:
- Your Location: Are you located in an area that has high traffic or is saturated with competition? If yes, an illuminated sign gets you there first.
- Your Business Hours: Do you remain open late or require making a statement during evening hours? Then you absolutely need the exposure an illuminated letter sign provides.
- Budget: While these signs can be pricier upfront than traditional ones, their durability and energy efficiency make them a cost-effective choice in the long run.
- Electrical Connections: Ensure that there’s an accessible power supply near your sign installation spot. This is essential because your LED signage relies on a steady power source.
If all of these factors align, you’re likely a great candidate for 3D illuminated signs!
Design Ideas for Your Business Signs
Still not sure what to design? Don’t worry. Have a go with these few trending ideas instead:
- Simple Font with White Highlight: Suitable for boutiques and modern brands.
- Strong Metallic Letters with Halo Effect: Suitable for industrial or retro business themes.
- Vibrant Acrylic Letters: Suitable for a playful and colourful brand image.
- Architectural Signage with Backlit Background: Suitable for businesses seeking a high-end image.
Tip: Be sure to ask your sign design and installation professional to give you a digital mockup of your sign before fabrication. It will help you visualise the end product!
Frequently Asked Questions (FAQs)
1. Are backlit illuminated signs customisable based on different business styles?
Yes, backlit signs can be customised to any style of business, whether industrial or contemporary. You can choose from a range of fonts, materials, colours, and lighting effects to suit your brand.
2. Do backlit signs require maintenance?
These signs require no maintenance due to the durable LED lighting and weather-resistant materials involved. A little spotty cleaning and the occasional inspection of wiring integrity are all that’s usually required.
3. What type of lighting effect do backlit illuminated signs create?
Backlit illuminated signs produce a warm, lighted “halo” effect, where light radiates from the reverse side of the letters so that lettering remains easily visible both day and night.
4. Can backlit signs be viewed also during the day?
Yes, the design and material quality of these signs make them visible during the day. The lighting makes them more visible at night, but they are guaranteed to attract attention even without lighting.
5. Does professional installation accompany backlit signs?
Professional installation is recommended to ensure proper wiring, alignment, and weatherproofing that ensures the durability of the sign and highest performance.
Let’s Give Your Business Signage a Makeover
Alright, are you ready to bring your business branding to the next level? Need 3D lettering signs, LED 3d letters in Melbourne, or another custom sign in 3d? 3D Signs Melbourne is the answer to your confusion.
With decades of experience, we are experts at producing superior commercial signage, and we understand how to design, manufacture, and install the perfect sign that best reflects your business image.
Call Letragrafic today and let’s create a sign that will make your business stand out—day and night!
