Whether you represent a Melbourne-area retailer, service provider, or a commercial property management company, it is important that your messaging be clear and concise. Nowhere is this more vital than in your signage. Choosing 3D letters is a step in the right direction – they can offer incredible visibility and good looks – but you will need to know how to connect those 3D letters with your brand. What should you know?
Material Matters
First, we need to talk about material. There are many different options available for your 3D letters, but they’re not all the same, nor can they all be used in the same installation areas. For instance, some types of plastics are ideally suited for use in a lobby area, but would perform poorly outdoors. Metal signs offer excellent durability for outdoor use, but may not be exactly what you want for interior 3D letters. There are also metal-coated plastics, wood, less frequently used metals like bronze, copper and brass, and even foam. The right material will connect with your brand ethos, as well as being usable in the installation area.
Consider the Finish
It might surprise you, but the finish is as important, if not more so, as the material you choose. Often, you can use different finish techniques to change the appearance of the material. For instance, metal laminate applied over acrylic offers high-impact interior signage. Stainless steel can be painted to match your logo’s colours, or titanium-coated to create another visual effect that ties in with your brand or audience expectations.
Letter Style and Font
Letter style refers to not just dimensionality, but to type, such as painted, front-lighted, and back-lighted. Font refers to the shape of the letters. Ideally, the font chosen should be identical to what is used in your other branded efforts – business cards, letterhead, website graphics, etc. It’s about creating a cohesive whole across all marketing channels. And, make no mistake, the 3D letters your sign is made from do constitute a marketing channel, and a highly visible one.
What about Illumination?
Illumination ensures that your sign is visible no matter the time of day or the prevailing weather conditions. It can also help make 3D letters stand out from the façade of a building and grab the attention of passers-by. There are quite a few illumination techniques out there, but the most important consideration is going to be the colour you choose, as it will need to be both highly visible and something that your customers associate with your brand.
Not sure which way to go? It is not as simple as just making your 3D letters look like your logo. There are plenty of other considerations that must be made to ensure you can achieve your goal. At Letragrafic Signs, we have years of experience helping our Melbourne-area customers build their success by connecting 3D letters to their brands. Get in touch with us today to learn more about our custom 3D signs.
