Signage is vital for retail stores. Exterior signs in particular help potential customers locate your store and entice them to come inside. Your signage tells customers about your brand, and even sets expectations about what they will find on your shelves or hanging from your racks. Choosing the right sign type is essential. Fabricated LED letters deliver the performance and benefits that your business needs. Why choose this type of signage? Here are five reasons.

  1. Backlit or Front-Lit

One reason to consider fabricated LED letters for your Melbourne retail store is that they can be backlit or front-lit. This increases visibility at night and during low-light situations (dusk, morning, etc.), but also adds to the aesthetic appeal of the sign and can even build on your brand’s personality. For instance, coloured LEDs can tie into the colours used in your company’s logo.

  1. Energy Saving

Perhaps the most commonly touted reason to use fabricated LED letters for a Melbourne-area retail shop is to reduce energy costs. Illuminated signs consume electricity. That electricity cost comes directly out of your bottom line. It also has an environmental impact that cannot be ignored. By using LED lighting, you reduce energy consumption while benefiting the planet.

  1. Reduced Maintenance Costs

When you compare LED lighting to other types on the market, you’ll find that LEDs have an incredibly long lifespan. That directly affects your maintenance costs over time, helping you save quite a bit of money while simultaneously ensuring that fabricated LED letters make your retail store stand out for all the right reasons.

  1. Reduced Installation Space

When you compare the installation space requirements of other illuminated sign types, such as neon tubes, or conventional fluorescent bulbs, you discover that they require a significant amount of space. That is not the case with fabricated LED letters. The LEDs require very little space at all, while still managing to provide superior illumination, performance, and lifespan. That means if space is a consideration, LEDs help you make the most of it.

  1. Reduced Weight

Neon signs can weigh quite a lot. Fluorescent bulb fixtures can, as well. LEDs, on the other hand, are lightweight and compact. That not only means they need less installation space, but they weigh less, so they can be installed in more areas and on more surfaces than other types of lights. That characteristic ensures that your business is able to make use of illuminated signage even if you do not have an area where a traditional lighted sign could be installed due to weight considerations.

As you can see, there are many ways that fabricated LED letters can benefit your business. However, not all sign companies are the same. You will need to work with an expert capable of custom designing fabricated LED letters to match your brand’s personality, your customers’ expectations, and your installation area’s physical requirements. If you’re ready to experience the benefits that a custom-designed LED sign can offer your Melbourne retail store, we invite you to get in touch with us.